New inventory system integrations

Our new IMS integrations get your aged inventory (45 days+) in front of other local dealers automatically: we set it up and you wait for offers to start coming in.  If you buy or sell a car on RollSale, we’ll charge you $50.

This week we launched our new vAuto integration.  Does your dealership use vAuto for inventory management?  Simply send an email to support[at] (cc: support[at] and ask them to send an inventory feed to vauto[at] every two hours.  It’s that simple.

Use another IMS like HomeNet IOL, Vin Solutions, or others?  Email us at integrations[at] to get set up for free.

17. October 2012 by Mike Nichols
Categories: Auto Biz, Dealer RollSale, News | Leave a comment

RollSale featured by Medici Group

The Medici Group is a forward-thinking international strategic consulting firm that recognizes innovative solutions on their widely-read blog.

Take a look here.

11. October 2012 by Mike Nichols
Categories: News, Uncategorized | Leave a comment

RollSale featured on KillerStartups

Great article, many thanks to Keith Liles and the folks at KillerStartups for the recognition!

Check it out here.

01. October 2012 by Mike Nichols
Categories: News | Leave a comment

RollSale Stories: Episode 1

So RollSale kicks ass because…well…because we know it kicks ass.  Because we’ve been in the industry and understand the economics and how we are taking the dollars away from auto auctions to create better deals for consumers.  It’s not super hard to explain but some people tend to gloss over when we get into it.

What they really want to know is, “How much more money can I get by RollSaling than by trading in?”  Since we’re so new and the data is pretty hard to normalize, we’ve debated internally on the best way to answer this question.  Soooo…

Here’s episode numero uno of “RollSale Stories”, which will be quick, anecdotal comparisons of some form of “trade-in” valuation compared to the actual RollSale transaction (i.e. it really happened on RollSale).

Last Monday we had a gentleman in St. Louis, MO RollSale his car to a dealer approximately 12 miles away from his home for $41,000.’s Trade-In Marketplace certificate for the exact same car:  $38,517

Difference:  $2,483.  Worth a few minutes to upload your car followed by a 12-minute drive a few days later?  Most of us would likely think so.

17. June 2012 by Mike Nichols
Categories: Car Buying Advice, Consumer RollSale, News | Leave a comment

Why Dealers Love Buying Consumer Cars on RollSale.

One of the questions we commonly get from consumers is, “Will dealers really compete for my car?”. Of course they will: most dealers have been going to auctions every week for years to compete for inventory with other dealers. Lately, the auction competition has been fiercer than ever.

Here’s the feedback we’re getting from dealers as to why RollSale has been such a revolutionary and desirable source for their inventory:

  • It costs just $50 to buy a consumer car.
  • They aren’t paying more than they would at auctions: they just get to skip the auction fee-bombs and share the savings with the seller.
  • Their offer price includes delivery to their lot, with no additional transport costs.
  • They get to inspect and drive BEFORE handing over a check, without having to pay for post-sale inspections (PSI).
  • The time from “offer made” to “on the front line” can be less than 24 hours. Turn and burn!
  • The advantages once exclusive to companies like CarMax are quickly being equalized.

And we’re just getting started! If you are a licensed car dealer in the U.S., contact or visit

10. June 2012 by Mike Nichols
Categories: Auto Biz, Consumer RollSale, Dealer RollSale | Leave a comment

RollSale becomes a TechStars company!

RollSale is proud to announce our selection for the TechStars Boulder Class of 2012.  Yesterday, we began operating from the downtown Boulder, CO TechStars office, and will be here for three months of intense mentoring and product evolution.

From the TechStars website:

TechStars is the #1 startup accelerator in the world.  We’re very selective – Although thousands of companies apply each year, we only invest our money and time in about ten companies per program location. We have selection rates lower than the Ivy League, so you have to be among the best of the best to earn investment from TechStars.

We offer five TechStars programs in top startup locations (Boston, Boulder, New York City, Seattle, & Cloud in San Antonio), on aregular schedule.  We invest $118K in each company we fund through $18K in seed funding and an optional $100K convertible debt note. TechStars itself is backed by over 75 different venture capital firms and angel investors who are vested in their success. We also provide three months of intensive top-notch mentorship, incredible perks, and the chance to pitch to angel investors and venture capitalists at the end of the program. Our companies average over $1M in outside venture capital raised after leaving TechStars. Look for yourself – see the full details and get statistical results.

Are we excited?  Hell, yes.

15. May 2012 by Mike Nichols
Categories: News | Leave a comment

Why Trading in a Car Sucks.

It’s important to understand a couple of things when preparing to dispose of one vehicle and move on to a new one:

The “trade-in” scenario is actually two separate transactions bundled into one, which is designed to be confusing.  Gimmicks like “Guaranteed $X,XXX over Blue Book!” are rarely what they seem:  Every dealer will first arrive at an “ACV” or “Actual Cash Value” as an internal value for your car. Generally speaking, “ACV” + New car discount = “Trade-in Value”. This is how such offers are made: you get a discount on the new car, or you get a premium for your trade-in, but you don’t get both.

The dealer that happens to be the best seller for the car you want, can sometimes be the worst buyer for the car you have.

So at RollSale, we’ve designed a simple, free interface that helps you quickly and easily find a local dealer that actually wants your car and will pay you fairly for it. Because the “Actual Cash Value” of cash isn’t confusing at all.

01. May 2012 by Mike Nichols
Categories: Auto Biz, Consumer RollSale | Leave a comment

The RollSale Vision: Rolling Wholesale

Dealers, riddle me this:

In a day and age where I can connect directly to worldwide celebrities through networking tools like Twitter and LinkedIn; does it really make sense that I should have to use slow, expensive, and antiquated auction methods to connect to other local dealers to buy and sell wholesale?  Or even to connect to the consumers in my area that want to get rid of a car that would fit perfectly on my lot?

Of course not, and we’re sure nobody would be silly enough to claim otherwise.

RollSale is not silly.  RollSale automagically gives other local dealers a view of your aging used car inventory so they can make blind offers on the stuff they need; and vice versa.  What’s more, RollSale allows the consumers in your area to upload their own vehicle details and get those same blind offers from you.  If they like your offer, they’ll bring the car to you to inspect and drive before you hand over a check.

Get this, dealers; it only costs you money if you successfully buy or sell a car.  Just $50 on either side of the transaction.  Setting up your inventory management system to populate your 45 day+ inventory is completely free; just email us at sales[at] to get started.

30. April 2012 by Mike Nichols
Categories: Auto Biz, Dealer RollSale | Leave a comment